$25 a week. Stay as long as it is useful, cancel anytime. The first week is the trial.
Joseph Louis Tan · 18 years in design · former Head of Product Design · 50+ designers coached · ★★★★★ 50+ public reviews
50+
experienced designers coached
50+
five-star public reviews
70+
LinkedIn recommendations
DESIGNERS I HAVE COACHED NOW WORK AT
If any of these is you, keep reading.
Real messages from designers who found me. The same problem, at 3 depths.
ON THE OUTSIDE
“Almost a year. Crickets.”
“I keep getting second place. All the way through, only to be told one other person was slightly better suited.”
“16 years without having to look. The market is so different now.”
ON THE INSIDE
“I feel I have what it takes, but something is not working, and I don't know what it is.”
“Honestly, I feel like a fake. 6+ years in UX and I can't put together a decent portfolio.”
“Burnt out from 12 months at the mercy of the job market.”
ABOUT WHO YOU ARE
“I have 20+ years of experience and apparently cannot tell a story anyone wants to hear.”
“I get feedback that I'm too senior. But the role descriptions ask for my exact specialities.”
“I want a results-driven portfolio. But those results simply don't exist.”
Your work is good. The people who decide cannot see it. You are not missing skill. You are missing signal.
Designers on both US coasts, in Canada, the UK, Europe, Singapore, Australia and New Zealand. Same gap, same fix.
The diagnosis most designers get wrong.
•100 applications out, 2 replies back, and the instinct is to rebuild the portfolio. Again.
•Front door, job boards and portals: about 1 to 2% of senior applications get a reply.
•Back door, a warm conversation with someone who hires: 20 to 30% reply.
•The portfolio was never the problem. The channel was.
WHAT YOU ARE DOING NOW
WHAT THE LIBRARY RUNS
Applying, and hearing nothing back
Reaching out, and getting a reply
100s of applications over 6 to 12 months
A few conversations with the people who hire, over 6 to 12 weeks
Polishing the portfolio, again
Leading with your thinking, and a number
Filtered out before a human sees you
Invited in before the job is posted
Second place, with no feedback
The obvious hire, because they already trust you
The Library is the right-hand column as a system: 3 stages, 9 moves, and a person to ask when it stalls.
WEEK 1
Get seen
Headline that passes the 10-second read. Best case study opens with the decision and a number.
WEEKS 2 TO 3
Get conversations
15 to 30 companies and the people inside them. 5 messages a week. The first replies come back.
WEEK 4 ONWARDS
Get the offer
Coffee chats, the Backstage Pass, the interview story bank, the salary sentence.
Start where you are weakest. The Career Diagnostic tells you where that is. Nobody can promise you a job. I promise the system, the tools, and a reply when you are stuck.
What you get the moment you join.
01
DM ACCESS
My feedback on your actual resume, portfolio and messages
Within 2 working days. Text, a Google Doc with my comments, or a Loom. This is what 1:1 clients paid the most for.
02
22 TOOLS
1 trained tool for every move
Paste your line, answer 4 questions, get the version a hiring manager reads. Each with a short walkthrough.
03
18 PLAYBOOKS
The written method, move by move
Outreach, coffee chats, the Backstage Pass, impact math, interviews, negotiation, the first 90 days.
04
120+ SESSIONS
Real coaching calls, searchable by topic
Whatever you are stuck on tonight, someone was stuck on it on a recorded call.
05
WORKSHOPS
Impact Math, teardowns and live roasts
Real resumes, portfolios and profiles reworked on screen.
06
PORTAL
All of it in 1 place
The member portal, where the tools live and the DMs happen.
Inside the member portal.
See inside before you pay.
3 minutes, me on screen. The 3 stages, the 9 moves, and which tool runs which.
1 TOOL, 1 LINE, 40 SECONDS · THE RESUME BUILDER
YOU PASTE
“Participated in a UX design project to redesign the checkout flow.”
IT ASKS 4 QUESTIONS, THEN WRITES
“Cut the 6-step checkout to 3. Completion up 18%, estimated, across 12,000 monthly orders.”
Example figures. The tool uses yours, and labels estimates as estimates.
The part my clients paid the most for. Now in the Library.
For 2 years this was 1:1 coaching at $1,997 and up. Every client named the same thing afterwards: the reply at the moment they were stuck. That is now in your DMs.
TEXT
A short question
A text reply, the way I would say it on a call.
GOOGLE DOC
A document
A Google Doc with my comments on your file.
LOOM
Something that needs showing
A Loom, me on screen, walking through it.
Reply within 2 working days. Not a scheduled call. Not unlimited rewrites.
“I just watched Joseph's feedback video on my resume and LinkedIn profile, and this is the most thorough feedback I have ever received. Specific to me, with examples and resources for every point.”
Carla S. · UI/UX Designer
“He actually listens when you talk and brings out your thoughts in a way that makes it clear and obvious to you. And he is direct and honest when you need him to be.”
Rahul R. · Product Manager
WANT MORE TIME WITH ME? MEMBERS PAY HALF
30-minute call
$200 public
$100 for members
Saves $100. That is 4 weeks of the Library.
60-minute call
$400 public
$200 for members
Saves $200. That is 8 weeks of the Library.
1 call at the member rate pays back 1 to 2 months of membership on its own. Stay 13 weeks and the first 30 minutes is on me.
The 22 tools. What each one gets you.
Trained on the Hiring Signal framework, scoring rubrics and hiring-manager language from 50+ client case studies. In the order you use them.
START HERE
Career Diagnostic
Know what to fix first.
STAGE 1 · GET SEEN
Career Fit Finder
The companies where you are the obvious hire.
Career Mirror
The right seats, not just the open ones.
Personality Profiler
Where you do your best work.
Career GPS Coach
1 clear direction, in 1 document.
Portfolio Builder
Case studies read in 30 seconds, with a number.
Resume Builder
Every line with a decision and a result.
Cover Letter Writer
3 lines a human would say.
Positioning Builder
1 sharp line everything else follows.
LinkedIn Builder
A profile recruiters find on their own.
Personal Story Builder
1 story you can tell anywhere.
STAGE 2 · GET CONVERSATIONS
Dream Network Finder
15 to 30 companies and the people inside them.
Outreach Writer
Messages that get replies.
Coffee Chat Guide
A conversation that leads somewhere.
Backstage Pass Builder
The deck that turns a chat into a champion.
Network Tracker
Nothing slips.
STAGE 3 · GET THE OFFER
Interview Story Builder
The 1 story that holds every round.
Design Challenge Coach
Take-homes with a clear leave-behind.
Presentation Builder
Your case study, relevant to their role.
90-Day Planner
They picture you already in the seat.
Negotiation Planner
The counter script and the number.
THROUGH EVERY STAGE
Mindset Coach
The questions you cannot ask anyone else.
Each tool has its own short walkthrough inside.
120+ recorded sessions, searchable by topic.18 playbooks, 1 for every move.
Proof. Real designers. Real results.
What happens when a designer uses the system without 1:1 coaching from me.
CHRISTOPHER F. · REBUILT, THEN HIRED
Senior Product Designer. Rebuilt his portfolio with the tools, then landed at FieldFlō.
•Used the portfolio tools and the Impact Math workshop. Case studies with measurable impact, like anomaly detection from 20+ minutes to under 3.
•3 months later, in what he called the toughest job market he has seen, hired as a Senior Product Designer.
•No 1:1 coaching from me. With me in the DMs, you get the part he did not have.
“Shout out to Joseph Louis Tan for his workshop on quantifying design impact. His GPT for case studies is awesome.”
Christopher F. · Senior Product Designer, public LinkedIn post
Before, during, after. 5 stories from the wall.
From public reviews on the Career Creators wall, in their own words.
Jeremy O.Senior UX Designer, Singapore
BEFORE
A redundancy notice landed mid-search. A permanent role wanted, not another contract.
WHAT WE DID
Impact math on the profile: completion up 36%, about 2,400 hours a year saved. Narrow list of companies, warm outreach, conversations before any application.
AFTER
A permanent role about 20% above his last pay, 9 weeks after the notice.
Veronica T.AI startup, San Francisco
BEFORE
Months with a top US career coach. New resume, polished LinkedIn, more recruiter calls, no offers.
WHAT WE DID
Questions that went deeper than surface coaching. Clarified the real strengths: bringing clarity to chaos.
AFTER
In 3 weeks, the dream job, negotiated $10K above their top salary range.
Miroslava V.Lead UX Product Designer
BEFORE
No clue what I was doing. A resume that was not impactful and a long, unengaging portfolio.
WHAT WE DID
Targeted networking and talking with people. Frameworks and feedback on how I show up online.
AFTER
A portfolio I am proud of, and a new position as Lead UX Product Designer.
Adrian M.Lead UX Designer
BEFORE
Needed a portfolio, resume and LinkedIn that made me a solid candidate for the roles I wanted.
WHAT WE DID
Learned to reach out to people directly at the companies I wanted, instead of sending out resumes.
AFTER
More confident, better prepared. I know how to create opportunities and stand out.
Shaun W.User Experience Lead
BEFORE
Burned out. Too long in the same role. A new country and a residency requirement adding pressure.
WHAT WE DID
Sharpened the portfolio, positioned for the right companies, marketed the work instead of applying blindly.
AFTER
Landed the role, stepped into leadership, and fell back in love with design.
All 5 were 1:1 clients. The tools, playbooks and recordings they used are inside the Library. The conversation is the DM access. Full reviews on the wall below.
What a week in the pile costs you.
Every week the search runs on the front door is a week of your salary not earned. Put in your number.
1 WEEK IN THE PILE
$1,846
of your salary, not earned
1 WEEK IN THE LIBRARY
$25
tools, playbooks, recordings, me in the DMs
Salary not earned in the pileThe Library for the same months
3 months in the pile: $24,000 not earned. The same 3 months of the Library: $325.
Estimated, on your number. Nobody can promise when the right role lands. Landing even 1 month sooner is not a close call.
Against what else you could do with the money.
Do it aloneFree
Works if you know the moves. Most people spend months rediscovering them one rejection at a time.
ChatGPT on its own$0 to 20/mo
Averaged internet advice. You have to know what to ask, and it agrees with almost anything you say.
A resume or portfolio writer$300 to 600
1 document, written for you. Often keyword soup you cannot defend in the interview.
A career coach, hourly$150 to 300/hr
1 good hour costs 6 to 12 weeks of the Library. The homework between sessions is still on you.
A job-search programme$3,000 to 8,000
The serious end. The good ones work. The Library is the same method, minus the weekly room.
The Library$25/wk
22 tools, 18 playbooks, 120+ recordings, and me in the DMs. Cancel anytime.
Who I am, and why listen to me.
I am Joseph. I have sat at all 4 sides of the hiring table.
•The candidate. Once unemployed for 6 months. A top graduate who could not get a reply.
•The hiring manager. 18 years in design. Former Head of Product Design, teams across 6 countries, 9 designers hired. Never once the best portfolio in the pile.
•The recruiter's tool. Helped build software millions of recruiters use to find candidates, then interviewed hundreds of recruiters on how they search and judge.
•The coach. 50+ experienced designers landed. The Library is that coaching, with me a message away.
LinkedIn Top Voice since 2024. 1 carousel a day since October 2026.
How it works.
1
$25 a week
Weekly, cancel anytime. The first week is the trial.
2
You are in
The member portal opens the moment you pay. No form, no call.
3
Open the tools
All 22, with the playbook beside each one.
4
Send your first DM
Tell me where you are stuck. I reply within 2 working days.
Who this is for. And who it is not.
JOIN IF
✓5 to 20 years of work, and the market treats you like you are starting over
✓Final rounds, then "we went a different direction" with nothing to fix
✓Employed, doing lead-level work on a senior title, quietly looking
✓You have not had to search in years and the rules changed
✓You would rather send 5 real messages a week than 50 applications
PROBABLY NOT FOR YOU IF
✕You want a weekly call and someone to hold the deadline
✕Under 3 years in. The tools assume real work to point at
✕You want a course to finish
✕You are not going to send the messages
Pricing.
1 plan. $25 a week, cancel any week. 30 days is the roadmap, not the membership. Stay as long as it is useful. Members pay half for a 1:1 call with me, which saves $100 to $200 per call, more than a month of membership.
WEEKLY
$25/week
About $108 a month. Cancel any week and keep the week you paid for. If the first week was not worth $25, tell me and I refund it.
✓DM access to me, reply within 2 working days
✓All 22 coaching tools
✓18 playbooks and the Workshop Library
✓120+ recorded sessions
✓Members pay half for a 1:1 call: 30 min $100 instead of $200, 60 min $200 instead of $400. Saves 4 to 8 weeks of membership per call
The hiring window before the mid-December pause is open now. You do not need the portfolio finished to start the conversations. The outreach starts now, the portfolio comes together alongside it.
Every week you wait, you stay in the pile.
Open the Library.
$25 a week, cancel anytime. 22 tools, 18 playbooks, 120+ recordings, and me in your DMs.
✓120+ recorded sessions, 18 playbooks and the Workshop Library open
✓You send me your first DM. I reply within 2 working days
✓No first call, no onboarding form, no waiting
A NOTE FROM ME
I was a top graduate and a scholar, and I could not get a reply for 6 months. The job that broke the run came from a conversation at a networking night, not an application. I have watched the same thing happen to 50+ designers since.
The Library is everything I learned about why good designers go unseen, as tools you can run tonight. If you join and send me 1 real question this week, I will answer it properly. If it is not for you, cancel.
Joseph
P.S. If you read this far, you already know the portfolio is not the problem. $25, this week, and send me 1 real question. If the reply is not worth it, tell me and I refund the week.
Questions I get asked.
Couldn't I get all of this free from your LinkedIn posts?
The mechanics, yes. I post 1 carousel a day and hold nothing back. What a post cannot do is apply it to your resume, your portfolio, the message you are about to send, with me answering.
I've bought courses before and never finished them.
There is no finish line here. You open the tool you need tonight, read the playbook the morning of the coffee chat, and message me when you are stuck.
Is it really worth $25 a week?
Compare it with a week of your own salary, not with another subscription. The graph above does that with your number.
How much access to Joseph do I actually get?
DM access inside the portal, reply within 2 working days. A short question gets a text reply. A document gets a Google Doc with my comments on your file. Something that needs showing gets a Loom. Not a scheduled call, not unlimited rewrites. Want more time? Members pay half for a 1:1 call: 30 minutes is $100 instead of $200, 60 minutes is $200 instead of $400. 1 call saves 4 to 8 weeks of membership. Stay 13 weeks and the first 30 minutes is on me.
What if I want to cancel?
Cancel in 2 clicks, any week. You keep access to the end of the week you paid for. If the first week was not worth $25, tell me and I refund it. There is no 30-day cut-off either. The roadmap is 30 days. You stay as long as the tools and the DMs are useful.
I'm employed. Will anyone know I'm looking?
No. There is no Open to Work banner in any of this. To anyone watching, the back door looks like you expanding your network. The portal is private.
I'm under 3 years in. Is this for me?
Probably not yet. The tools assume real work to point at and a senior story to tell. Start with the free Hiring Signal quiz, linked in the footer.
Can I just buy the files?
From November 2026, yes. A one-time pack with the 18 playbooks as downloads. No tools, no DMs. The Library is for people who want the conversation.
